From live to visual radio, straight to the big screen. Radio Bruno on the TVs of Italians
Intro
Radio Bruno, una delle emittenti più ascoltate in Italia, ha scelto 22HBG per portare la propria offerta multicanale su Android TV. L’obiettivo: trasformare la tradizionale esperienza radiofonica in un formato visivo e interattivo, fruibile comodamente dal salotto.
Challenge
Radio Bruno’s request was clear:
- Official presence on Android TV with a dedicated app.
- User-friendly experience suitable for a broad, cross-sectional audience.
- Multiple content management: live FM, thematic web radio, visual radio and live TV.
- Remote control compatibility and interface optimized for the big screen.
Solution 22HBG
22HBG has developed a native Android TV, integrated with Radio Bruno’s streaming streams and optimized for high-quality video and audio enjoyment.
Key features:
- Visual Radio in HD: live video streaming synchronized with live radio.
- Quick access to thematic web radios from the main menu.
- Remote control-optimized navigation with simple and intuitive interface.
- Scalability: possibility of future integration of on-demand and special content.
Results
The Radio Bruno app for Android TV made it possible to:
- Expand brand presence on OTT platforms.
- Offer a direct channel for events and radio visuals on Smart TV.
- Improving engagement through an immersive multimedia experience.
Quote
“Bringing Radio Bruno to Android TV means entering listeners’ homes with a new language: radio that you watch and experience together with your family.”
– Team 22HBG