What is a FAST channel (and why it is strategic today)
I FAST channels (Free Ad-Supported TV) are digital TV channels distributed via the Internet, viewable for free on Smart TVs. Unlike VOD platforms (such as Netflix or Prime Video), FAST channels offer 24/7 linear content, supported by advertisements.
For publishers, radio stations and brands, they represent a new opportunity to create a proprietary TV channel without distribution costs, reaching an increasingly connected audience.
According to an IAB Europe report, FAST channels are among the fastest growing segments of video advertising in 2025.
Where are the FAST channels located?
FAST channels are present on:
- Samsung TV Plus
- LG Channels
- Pluto TV
- Rakuten TV
- HbbTV
These platforms are already integrated into the most popular connected TVs in Europe. Just turn on the TV and start the channel-no app or login needed.
Who can create a FAST channel?
- Radio stations that also want to broadcast in video format;
- Publishers and newspapers that produce audio-video content;
- Brands that want a branded channel for events, tutorials, entertainment;
- PAs or Associations with public or institutional content.
Why choose 22HBG for your FAST channel.
22HBG develops turnkey FAST channels for brands, publishers and radio stations.
We deal with:
- video encoding;
- schedule generation;
- integration advertising (SSAI);
- distribution on smart TVs (Samsung TV Plus, LG, HbbTV);
- analytics and performance reports;
- Ongoing technical support.
Also discover our Smart TV solutions
FAST + HbbTV: the most effective solution
By combining FAST channels with HbbTV, it is possible to preside over both digital terrestrial TV and connected TV.
This hybrid strategy is particularly effective for:
- local or regional media;
- brand with public campaigns;
- Content with direct call to action (e.g., events, promotions).
Insight: What is HbbTV and how it works
Concrete examples: from radio stations to TV brands
Many of our customers are already using FAST channels for:
- Broadcast their programs live on TV;
- Create thematic channels (e.g., music, news, sports);
- Integrate social content or podcasts into a linear stream.
Read our case histories
FAST channels represent a new era of broadcasting: affordable, scalable, monetizable.
If you have video content, now is a good time to turn it into a TV channel.
Contattaci per sviluppare il tuo FAST channel con 22HBG: Scrivici ora