Smart TV Broadcast
From Radio to Connected TV
Smart TVs are now the centerpiece of home entertainment, surpassing traditional TVs in Italy.
Bringing your brand to platforms such as Samsung TV, LG webOS, Android TV, Apple TV, and Amazon Fire TV means entering users’ living rooms directly, with full attention and involvement.
With 22HBG, we develop dedicated apps and channels with quality streaming, OTA updates, and integrated analytics. With APIs for on-demand content, customizable graphics, and compatibility with standard formats (.m3u8), we offer scalable solutions that strengthen the brand and expand editorial reach.
Having a presence on Smart TV means having a prime showcase in a growing market, where competition is high but the opportunities for visibility are enormous.
Smart TVs are now the center of home entertainment and have surpassed the number of traditional TVs in Italy. Being present with a dedicated app means conquering the main screen in the home, where user attention is highest and brand visibility is top.
We develop apps compatible with major ecosystems: Samsung TV (Tizen), LG webOS, Android TV, Apple TV, Amazon Fire TV, and Hisense VIDAA. Each platform is managed according to official guidelines to ensure compatibility, performance and effective deployment.
To publish a Smart TV app you need: a logo in high quality (2048×2048 px), streaming in .m3u8 format, any API for on-demand content (JSON), and, if available, a reference line art. 22HBG takes care of integrating all these elements, adapting them to the standards required by the stores.
