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<\/figure>\n\nThe need<\/h3>\n\n
RTL 102.5 wanted to go beyond the traditional TV app concept and create an interactive environment on Smart TV, capable of engaging the audience in real time, integrating video content, call-to-action, dynamic banners, data, live events and sponsorships.<\/p>\n\n
Goal: To evolve from a broadcasting platform to a relationship platform.<\/p>\n\n
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The solution signed 22HBG<\/h3>\n\n
In less than 100 days, we developed a HbbTV proprietary<\/a><\/strong>, native, stable and fully integrated into RTL’s editorial flow.<\/p>\n\n What we accomplished:<\/strong><\/p>\n\n (Data source HbbTV Association, ProSiebenSat.1<\/a>, IAB Europe – see more on HbbTV.org<\/a>)<\/p>\n\n RTL 102.5 has transformed its TV offering into a modern, flexible and monetizable Social TV<\/strong>, with a proprietary platform that evolves along with editorial. A solid base for events, campaigns and branded content<\/strong>development on Smart TV<\/strong>. <\/p>\n\n The project is designed to be scalable to new RTL channels<\/strong> and open to premium advertising partnerships<\/strong>, with first-party data logic and advanced targeting. Find out how we can adapt this technology to your station: Contact us<\/a><\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":" From transmission to participation RTL 102.5 chooses 22HBG to revolutionize the TV experience, turning the viewer into a protagonist. The need RTL 102.5 wanted to go beyond the traditional TV app concept and create an interactive environment on Smart TV, capable…<\/p>\n","protected":false},"author":1,"featured_media":26097,"template":"","neuros_case_study_category":[141],"neuros_case_study_tag":[143,144,142],"class_list":["post-26489","neuros_case_study","type-neuros_case_study","status-publish","has-post-thumbnail","hentry","neuros_case_study_category-hbbtv-en","neuros_case_study_tag-dynamic-en","neuros_case_study_tag-hbbtv-en","neuros_case_study_tag-synchronized-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n
\n\nThe results<\/h3>\n\n
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\n\nTechnologies and services used<\/h3>\n\n
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\n\nWhy it works<\/h3>\n\n
\n\nNext steps<\/h3>\n\n