{"id":26489,"date":"2025-08-07T11:23:17","date_gmt":"2025-08-07T10:23:17","guid":{"rendered":"https:\/\/22hbg.com\/case-studies\/rtls-social-tv\/"},"modified":"2025-09-10T17:07:01","modified_gmt":"2025-09-10T16:07:01","slug":"rtls-social-tv","status":"publish","type":"neuros_case_study","link":"https:\/\/22hbg.com\/en\/case-studies\/rtls-social-tv\/","title":{"rendered":"RTL&#8217;s Social TV"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">From transmission to participation<\/h3>\n\n<p><strong><a href=\"https:\/\/www.rtl.it\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"RTL 102.5\">RTL 102.5<\/a> chooses 22HBG to revolutionize the TV experience, turning the viewer into a protagonist.<\/strong><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/22hbg.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-07-alle-12.45.19-1024x578.jpg\" alt=\"\" class=\"wp-image-26105\" srcset=\"https:\/\/22hbg.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-07-alle-12.45.19-1024x578.jpg 1024w, https:\/\/22hbg.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-07-alle-12.45.19-300x169.jpg 300w, https:\/\/22hbg.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-07-alle-12.45.19-768x433.jpg 768w, https:\/\/22hbg.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-07-alle-12.45.19-600x339.jpg 600w, https:\/\/22hbg.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-07-alle-12.45.19.jpg 1914w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">The need<\/h3>\n\n<p>RTL 102.5 wanted to go beyond the traditional TV app concept and create an interactive environment on Smart TV, capable of engaging the audience in real time, integrating video content, call-to-action, dynamic banners, data, live events and sponsorships.<\/p>\n\n<p>Goal: To evolve from a broadcasting platform to a relationship platform.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">The solution signed 22HBG<\/h3>\n\n<p>In less than 100 days, we developed a <strong><a href=\"https:\/\/22hbg.com\/neuros_case_study_category\/hbbtv\/\" title=\"Hbbtv\">HbbTV proprietary<\/a><\/strong>, native, stable and fully integrated into RTL&#8217;s editorial flow.<\/p>\n\n<p><strong>What we accomplished:<\/strong><\/p>\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li>Immersive interface, optimized for remote control navigation, with customized sections and updatable editorial feeds<\/li>\n\n\n\n<li>Dynamic footer for call-to-action, QR code, sponsors, event information<\/li>\n\n\n\n<li>Interactive side panel for audience messages and sponsored content<\/li>\n\n\n\n<li>Full-remote content management via <strong><a href=\"https:\/\/22hbg.com\/peperoni-cms\/\" title=\"Peppers\">proprietary multichannel CMS<\/a><\/strong> With cross-platform synchronization (web, app, TV)<\/li>\n\n\n\n<li>Integration with data systems and addressable advertising for <strong>targeted and geolocated monetization<\/strong><\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">The results<\/h3>\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li>Return rate above 30% on TV apps with weekly update<\/li>\n\n\n\n<li>Average dwell time: 6 minutes and 42 seconds<\/li>\n\n\n\n<li>CTR on interactive content between 9% and 12% (vs. 0.5% on the web)<\/li>\n\n\n\n<li>Adoption on more than 4 million HbbTV-compatible smart TVs<\/li>\n\n\n\n<li>Advertising CPMs 40% higher than linear TV<\/li>\n<\/ul>\n\n<p>(Data source HbbTV Association, <a href=\"https:\/\/www.prosiebensat1.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ProSiebenSat.1<\/a>, IAB Europe &#8211; see more on <a href=\"http:\/\/hbttv.org\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">HbbTV.org<\/a>)<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">Technologies and services used<\/h3>\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>HbbTV 2.0 platform<\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/22hbg.com\/peperoni-cms\/\" title=\"Peppers\">CMS Modular 22HBG<\/a><\/strong><\/li>\n\n\n\n<li>Dedicated hosting and full managed support<\/li>\n\n\n\n<li>User tracking systems and <strong><a href=\"https:\/\/22hbg.com\/fm-world\/\" title=\"FM-world\">real-time analytics<\/a><\/strong><\/li>\n\n\n\n<li>RTL UX\/UI Customization<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">Why it works<\/h3>\n\n<p>RTL 102.5 has transformed its TV offering into a <strong>modern, flexible and monetizable Social TV<\/strong>, with a proprietary platform that evolves along with editorial. A solid base for events, campaigns and <strong>branded content<\/strong>development <strong>on Smart TV<\/strong>. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">Next steps<\/h3>\n\n<p>The project is designed to be <strong>scalable to new RTL channels<\/strong> and open to <strong>premium advertising partnerships<\/strong>, with first-party data logic and advanced targeting. Find out how we can adapt this technology to your station: <strong><a class=\"\" href=\"https:\/\/22hbg.com\/contatti\/\">Contact us<\/a><\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>From transmission to participation RTL 102.5 chooses 22HBG to revolutionize the TV experience, turning the viewer into a protagonist. The need RTL 102.5 wanted to go beyond the traditional TV app concept and create an interactive environment on Smart TV, capable&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26097,"template":"","neuros_case_study_category":[141],"neuros_case_study_tag":[143,144,142],"class_list":["post-26489","neuros_case_study","type-neuros_case_study","status-publish","has-post-thumbnail","hentry","neuros_case_study_category-hbbtv-en","neuros_case_study_tag-dynamic-en","neuros_case_study_tag-hbbtv-en","neuros_case_study_tag-synchronized-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/neuros_case_study\/26489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/neuros_case_study"}],"about":[{"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/types\/neuros_case_study"}],"author":[{"embeddable":true,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/neuros_case_study\/26489\/revisions"}],"predecessor-version":[{"id":26561,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/neuros_case_study\/26489\/revisions\/26561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/media\/26097"}],"wp:attachment":[{"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/media?parent=26489"}],"wp:term":[{"taxonomy":"neuros_case_study_category","embeddable":true,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/neuros_case_study_category?post=26489"},{"taxonomy":"neuros_case_study_tag","embeddable":true,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/neuros_case_study_tag?post=26489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}