{"id":30118,"date":"2025-10-20T16:03:58","date_gmt":"2025-10-20T15:03:58","guid":{"rendered":"https:\/\/22hbg.com\/case-studies\/rocketman-the-voice-of-cinema\/"},"modified":"2026-02-09T14:52:25","modified_gmt":"2026-02-09T13:52:25","slug":"rocketman-the-voice-of-cinema","status":"publish","type":"neuros_case_study","link":"https:\/\/22hbg.com\/en\/case-studies\/rocketman-the-voice-of-cinema\/","title":{"rendered":"Rocketman &#8211; The Voice of Cinema"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30118\" class=\"elementor elementor-30118 elementor-27097\" data-elementor-post-type=\"neuros_case_study\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ba4d09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ba4d09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5a0aee\" data-id=\"c5a0aee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa44ad elementor-widget elementor-widget-text-editor\" data-id=\"3fa44ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>When the voice tells a story<\/b><\/h3><p class=\"p3\">For the launch of the film <a href=\"https:\/\/it.wikipedia.org\/wiki\/Rocketman_(film_2019)\"><i>Rocketman<\/i><\/a> by <a href=\"https:\/\/www.20thcenturystudios.com\/\"><span class=\"s2\"><b>20th Century Fox Italy<\/b><\/span><\/a>, 22HBG has created a <span class=\"s2\"><b>dedicated Alexa skill<\/b><\/span>, turning the promotion of the film into an interactive experience accessible by voice.<\/p><p class=\"p3\">With the command <i>&#8220;<a href=\"https:\/\/22hbg.com\/es\/services\/habilidad-alexa\/\">Alexa<\/a>, open Rocketman,&#8221;<\/i> users could discover trivia, quotes and exclusive content about Elton John&#8217;s world.<\/p><hr><h3><b>The goal<\/b><\/h3><p class=\"p3\">Create a new and engaging channel to <span class=\"s2\"><b>promote the film through voice interaction<\/b><\/span>, offering audiences an innovative way to experience the cinematic narrative, even outside the theater.<\/p><hr><h3><b>The solution<\/b><\/h3><p class=\"p3\">The Skill, developed by 22HBG, included several interactive sections:<\/p><ul><li><p class=\"p1\"><span class=\"s1\"><b>Information:<\/b><\/span> plot and iconic moments of the film with voice synthesis and images.<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>Famous Quotes:<\/b><\/span> Famous phrases and trivia, with dedicated visual content.<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>Dedicate this song:<\/b><\/span> Possibility to dedicate songs from the soundtrack.<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>Cinema Locator:<\/b><\/span> List of theaters and times of the nearest screenings.<\/p><\/li><\/ul><p class=\"p3\">All integrated with <span class=\"s2\"><b>AWS <a href=\"https:\/\/aws.amazon.com\/it\/lambda\/\">Lambda<\/a><\/b><\/span>, <span class=\"s2\"><b>Amazon Music<\/b><\/span> e <span class=\"s2\"><b>Powster API<\/b><\/span> for real-time updates.<\/p><hr><h3><b>The result<\/b><\/h3><p class=\"p3\"><i>Rocketman<\/i> was one of the <span class=\"s2\"><b>first Italian voice marketing projects for cinema<\/b><\/span>, capable of combining entertainment and voice technology.<\/p><p class=\"p3\">An immersive experience that has paved the way for new applications in the world of audiovisual and branded content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When the voice tells a story For the launch of the film Rocketman by 20th Century Fox Italy, 22HBG has created a dedicated Alexa skill, turning the promotion of the film into an interactive experience accessible by voice. With the command&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30087,"template":"","neuros_case_study_category":[254],"neuros_case_study_tag":[259,163],"class_list":["post-30118","neuros_case_study","type-neuros_case_study","status-publish","has-post-thumbnail","hentry","neuros_case_study_category-skill","neuros_case_study_tag-branded","neuros_case_study_tag-custom-features-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Rocketman Skill Alexa created by 22HBG for Twentieth Century Fox: a voice marketing project combining cinema and voice technology.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"user\"\/>\n\t<meta name=\"google-site-verification\" content=\"mzzECBsCyHPEXBD4J7fk6YS6Kxma137XTchmt2Vyijg\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/22hbg.com\/en\/case-studies\/rocketman-the-voice-of-cinema\/\" \/>\n\t<meta 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