{"id":26389,"date":"2025-07-08T12:39:56","date_gmt":"2025-07-08T11:39:56","guid":{"rendered":"https:\/\/22hbg.com\/fast-channel-and-smart-tv-the-new-scenario-for-digital-broadcasting\/"},"modified":"2025-09-10T17:07:01","modified_gmt":"2025-09-10T16:07:01","slug":"fast-channel-and-smart-tv-the-new-scenario-for-digital-broadcasting","status":"publish","type":"post","link":"https:\/\/22hbg.com\/en\/fast-channel-and-smart-tv-the-new-scenario-for-digital-broadcasting\/","title":{"rendered":"FAST Channel and Smart TV: the new scenario for digital broadcasting"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-large-font-size\">What is a FAST channel (and why it is strategic today)<\/h3>\n\n<p>I <a href=\"https:\/\/playboxtechnology.com\/2024\/03\/how-fast-tv-is-reshaping-the-streaming-landscape-and-challenging-the-dominance-of-subscription-based-platforms\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"FAST channel \"><strong>FAST channels<\/strong> <\/a>(Free Ad-Supported TV) are digital TV channels distributed via the Internet, viewable for free on Smart TVs. Unlike VOD platforms (such as Netflix or Prime Video), FAST channels offer 24\/7 linear content, supported by advertisements. <\/p>\n\n<p><strong>For publishers, radio stations and brands<\/strong>, they represent a new opportunity to create a proprietary TV channel without distribution costs, reaching an increasingly connected audience.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>According to an IAB Europe report, FAST channels are among the fastest growing segments of video advertising in 2025.<\/p>\n<\/blockquote>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading has-large-font-size\">Where are the FAST channels located?<\/h3>\n\n<p>FAST channels are present on:<\/p>\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>Samsung TV Plus<\/strong><\/li>\n\n\n\n<li><strong>LG Channels<\/strong><\/li>\n\n\n\n<li><strong>Pluto TV<\/strong><\/li>\n\n\n\n<li><strong>Rakuten TV<\/strong><\/li>\n\n\n\n<li><strong>HbbTV<\/strong><\/li>\n<\/ul>\n\n<p>These platforms are already integrated into the most popular connected TVs in Europe. Just turn on the TV and start the channel-no <strong>app or login needed.<\/strong> <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading has-large-font-size\">Who can create a FAST channel?<\/h3>\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li><strong>Radio stations<\/strong> that also want to broadcast in video format;<\/li>\n\n\n\n<li><strong>Publishers and newspapers<\/strong> that produce audio-video content;<\/li>\n\n\n\n<li><strong>Brands<\/strong> that want a branded channel for events, tutorials, entertainment;<\/li>\n\n\n\n<li><strong>PAs or Associations<\/strong> with public or institutional content.<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading has-large-font-size\">Why choose 22HBG for your FAST channel.<\/h3>\n\n<p>22HBG develops <strong>turnkey FAST channels<\/strong> for brands, publishers and radio stations.<\/p>\n\n<p>We deal with:<\/p>\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li>video encoding;<\/li>\n\n\n\n<li>schedule generation;<\/li>\n\n\n\n<li>integration advertising (SSAI);<\/li>\n\n\n\n<li>distribution on smart TVs (Samsung TV Plus, LG, HbbTV);<\/li>\n\n\n\n<li>analytics and performance reports;<\/li>\n\n\n\n<li>Ongoing technical support.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Also discover our <a href=\"https:\/\/smart-tv.22hbg.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Smart TV solutions<\/a><\/p>\n<\/blockquote>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading has-large-font-size\">FAST + HbbTV: the most effective solution<\/h3>\n\n<p>By combining FAST channels with HbbTV, it is possible to preside over both digital terrestrial TV and connected TV.<\/p>\n\n<p>This hybrid strategy is particularly effective for:<\/p>\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li>local or regional media;<\/li>\n\n\n\n<li>brand with public campaigns;<\/li>\n\n\n\n<li>Content with direct call to action (e.g., events, promotions).<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Insight: <a href=\"https:\/\/www.hbbtv.org\/overview\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">What is HbbTV and how it works<\/a><\/p>\n<\/blockquote>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading has-large-font-size\">Concrete examples: from radio stations to TV brands<\/h3>\n\n<p>Many of our customers are already using FAST channels for:<\/p>\n\n<ul class=\"wp-block-list\" class=\"wp-block-list\">\n<li>Broadcast their programs live on TV;<\/li>\n\n\n\n<li>Create thematic channels (e.g., music, news, sports);<\/li>\n\n\n\n<li>Integrate social content or podcasts into a linear stream.<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Read <a>our case histories<\/a><\/p>\n<\/blockquote>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">FAST channels represent <strong>a new era of broadcasting<\/strong>: affordable, scalable, monetizable.<\/h3>\n\n<p>If you have video content, now is a good time to turn it into a TV channel.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Contattaci<\/strong> per sviluppare il tuo FAST channel con 22HBG: <a href=\"https:\/\/22hbg.com\/contatti\/\" title=\"Contacts\">Scrivici<\/a><a href=\"https:\/\/22hbg.com\/contacts\/\" title=\"Contacts\"> <\/a><a href=\"https:\/\/22hbg.com\/contatti\/\" title=\"Contacts\">ora<\/a><\/p>\n<\/blockquote>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>What is a FAST channel (and why it is strategic today) I FAST channels (Free Ad-Supported TV) are digital TV channels distributed via the Internet, viewable for free on Smart TVs. Unlike VOD platforms (such as Netflix or Prime Video), FAST&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[120,119],"tags":[],"class_list":["post-26389","post","type-post","status-publish","format-standard","hentry","category-broadcast-en","category-business-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/posts\/26389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/comments?post=26389"}],"version-history":[{"count":2,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/posts\/26389\/revisions"}],"predecessor-version":[{"id":26392,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/posts\/26389\/revisions\/26392"}],"wp:attachment":[{"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/media?parent=26389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/categories?post=26389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/22hbg.com\/en\/wp-json\/wp\/v2\/tags?post=26389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}