{"id":30111,"date":"2025-10-20T16:03:58","date_gmt":"2025-10-20T15:03:58","guid":{"rendered":"https:\/\/22hbg.com\/case-studies\/rocketman-la-voz-del-cine\/"},"modified":"2026-02-09T14:52:25","modified_gmt":"2026-02-09T13:52:25","slug":"rocketman-la-voz-del-cine","status":"publish","type":"neuros_case_study","link":"https:\/\/22hbg.com\/es\/case-studies\/rocketman-la-voz-del-cine\/","title":{"rendered":"Rocketman &#8211; La voz del cine"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30111\" class=\"elementor elementor-30111 elementor-27097\" data-elementor-post-type=\"neuros_case_study\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ba4d09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ba4d09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5a0aee\" data-id=\"c5a0aee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa44ad elementor-widget elementor-widget-text-editor\" data-id=\"3fa44ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Cuando la voz cuenta una historia<\/b><\/h3><p class=\"p3\">Para el lanzamiento de la pel\u00edcula <a href=\"https:\/\/it.wikipedia.org\/wiki\/Rocketman_(film_2019)\"><i>Rocketman<\/i><\/a> por <a href=\"https:\/\/www.20thcenturystudios.com\/\"><span class=\"s2\"><b>20th Century Fox Italia<\/b><\/span><\/a>22HBG cre\u00f3 una <span class=\"s2\"><b>Alexa Skill<\/b><\/span>Skill, transformando la promoci\u00f3n de la pel\u00edcula en una experiencia interactiva accesible por voz.<\/p><p class=\"p3\">Con el comando <i>\u00ab<a href=\"https:\/\/22hbg.com\/es\/services\/habilidad-alexa\/\">Alexa<\/a>, abre Rocketman<\/i>\u00ab, los usuarios pod\u00edan descubrir trivialidades, citas y contenido exclusivo sobre el mundo de Elton John.<\/p><hr><h3><b>El objetivo<\/b><\/h3><p class=\"p3\">Crear un canal nuevo y atractivo para <span class=\"s2\"><b>promocionar la pel\u00edcula mediante la interacci\u00f3n de voz<\/b><\/span>ofreciendo al p\u00fablico una forma innovadora de experimentar la narraci\u00f3n cinematogr\u00e1fica, incluso fuera del teatro.<\/p><hr><h3><b>La soluci\u00f3n<\/b><\/h3><p class=\"p3\">Skill, desarrollado por 22HBG, inclu\u00eda varias secciones interactivas:<\/p><ul><li><p class=\"p1\"><span class=\"s1\"><b>Informaci\u00f3n:<\/b><\/span> Trama y momentos ic\u00f3nicos de la pel\u00edcula con s\u00edntesis de voz e im\u00e1genes.<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>Citas c\u00e9lebres:<\/b><\/span> Citas c\u00e9lebres y trivialidades, con contenido visual dedicado.<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>Dedica esta canci\u00f3n:<\/b><\/span> Posibilidad de dedicar canciones de la banda sonora.<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>Localizador de cines:<\/b><\/span> Lista de los cines m\u00e1s cercanos y horarios de proyecci\u00f3n.<\/p><\/li><\/ul><p class=\"p3\">Todo integrado con <span class=\"s2\"><b>AWS <a href=\"https:\/\/aws.amazon.com\/it\/lambda\/\">Lambda<\/a><\/b><\/span>, <span class=\"s2\"><b>Amazon M\u00fasica<\/b><\/span> e <span class=\"s2\"><b>Powster API<\/b><\/span> para actualizaciones en tiempo real.<\/p><hr><h3><b>El resultado<\/b><\/h3><p class=\"p3\"><i>Rocketman<\/i> fue uno de los <span class=\"s2\"><b>primeros proyectos italianos de marketing de voz para cine<\/b><\/span>combinando entretenimiento y tecnolog\u00eda de voz.<\/p><p class=\"p3\">Una experiencia inmersiva que abri\u00f3 el camino a nuevas aplicaciones en el mundo del contenido audiovisual y de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cuando la voz cuenta una historia Para el lanzamiento de la pel\u00edcula Rocketman por 20th Century Fox Italia22HBG cre\u00f3 una Alexa SkillSkill, transformando la promoci\u00f3n de la pel\u00edcula en una experiencia interactiva accesible por voz. Con el comando \u00abAlexa, abre Rocketman\u00ab,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30102,"template":"","neuros_case_study_category":[255],"neuros_case_study_tag":[171,257],"class_list":["post-30111","neuros_case_study","type-neuros_case_study","status-publish","has-post-thumbnail","hentry","neuros_case_study_category-habilidad","neuros_case_study_tag-caracteristicas-personalizadas","neuros_case_study_tag-marca"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Rocketman Skill Alexa realizada por 22HBG para Twentieth Century Fox: un proyecto de marketing de voz que combina cine y tecnolog\u00eda de voz.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"user\"\/>\n\t<meta name=\"google-site-verification\" content=\"mzzECBsCyHPEXBD4J7fk6YS6Kxma137XTchmt2Vyijg\" \/>\n\t<link rel=\"canonical\" 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