{"id":30115,"date":"2025-10-20T16:03:58","date_gmt":"2025-10-20T15:03:58","guid":{"rendered":"https:\/\/22hbg.com\/case-studies\/rocketman-la-voix-du-cinema\/"},"modified":"2026-02-09T14:52:25","modified_gmt":"2026-02-09T13:52:25","slug":"rocketman-la-voix-du-cinema","status":"publish","type":"neuros_case_study","link":"https:\/\/22hbg.com\/fr\/case-studies\/rocketman-la-voix-du-cinema\/","title":{"rendered":"Rocketman &#8211; La voix du cin\u00e9ma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30115\" class=\"elementor elementor-30115 elementor-27097\" data-elementor-post-type=\"neuros_case_study\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ba4d09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ba4d09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5a0aee\" data-id=\"c5a0aee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa44ad elementor-widget elementor-widget-text-editor\" data-id=\"3fa44ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Quand la voix raconte une histoire<\/b><\/h3><p class=\"p3\">Pour le lancement du film <a href=\"https:\/\/it.wikipedia.org\/wiki\/Rocketman_(film_2019)\"><i>Rocketman<\/i><\/a> par la <a href=\"https:\/\/www.20thcenturystudios.com\/\"><span class=\"s2\"><b>20th Century Fox Italie<\/b><\/span><\/a>22HBG a r\u00e9alis\u00e9 une <span class=\"s2\"><b>comp\u00e9tence Alexa d\u00e9di\u00e9e<\/b><\/span>Skill, transformant la promotion du film en une exp\u00e9rience interactive accessible par la voix.<\/p><p class=\"p3\">En commandant <i>\u00ab\u00a0<a href=\"https:\/\/22hbg.com\/es\/services\/habilidad-alexa\/\">Alexa<\/a>, ouvrez Rocketman\u00a0\u00bb, les<\/i> utilisateurs peuvent d\u00e9couvrir des anecdotes, des citations et du contenu exclusif sur l&rsquo;univers d&rsquo;Elton John.<\/p><hr><h3><b>L&rsquo;objectif<\/b><\/h3><p class=\"p3\">Cr\u00e9er un canal nouveau et attrayant pour <span class=\"s2\"><b>promouvoir le film gr\u00e2ce \u00e0 l&rsquo;interaction vocale<\/b><\/span>offrir au public un moyen innovant de vivre l&rsquo;exp\u00e9rience de la narration cin\u00e9matographique, m\u00eame en dehors des salles de cin\u00e9ma.<\/p><hr><h3><b>La solution<\/b><\/h3><p class=\"p3\">Skill, d\u00e9velopp\u00e9 par le 22HBG, comprenait plusieurs sections interactives :<\/p><ul><li><p class=\"p1\"><span class=\"s1\"><b>Informations :<\/b><\/span> L&rsquo;intrigue et les moments embl\u00e9matiques du film avec une synth\u00e8se vocale et des images.<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>Citations c\u00e9l\u00e8bres :<\/b><\/span> Citations c\u00e9l\u00e8bres et anecdotes, avec un contenu visuel d\u00e9di\u00e9.<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>D\u00e9dicacez cette chanson :<\/b><\/span> Possibilit\u00e9 de d\u00e9dicacer des chansons de la bande sonore.<\/p><\/li><li><p class=\"p1\"><span class=\"s1\"><b>Localisateur de cin\u00e9mas :<\/b><\/span> liste des cin\u00e9mas les plus proches et horaires des s\u00e9ances.<\/p><\/li><\/ul><p class=\"p3\">Tous int\u00e9gr\u00e9s \u00e0 <span class=\"s2\"><b>AWS <a href=\"https:\/\/aws.amazon.com\/it\/lambda\/\">Lambda<\/a><\/b><\/span>, <span class=\"s2\"><b>Amazon Music<\/b><\/span> e <span class=\"s2\"><b>Powster API<\/b><\/span> pour des mises \u00e0 jour en temps r\u00e9el.<\/p><hr><h3><b>Le r\u00e9sultat<\/b><\/h3><p class=\"p3\"><i>Rocketman<\/i> a \u00e9t\u00e9 l&rsquo;un des <span class=\"s2\"><b>premiers projets italiens de marketing vocal pour le cin\u00e9ma<\/b><\/span>combinant le divertissement et la technologie vocale.<\/p><p class=\"p3\">Une exp\u00e9rience immersive qui a ouvert la voie \u00e0 de nouvelles applications dans le monde de l&rsquo;audiovisuel et du contenu de marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quand la voix raconte une histoire Pour le lancement du film Rocketman par la 20th Century Fox Italie22HBG a r\u00e9alis\u00e9 une comp\u00e9tence Alexa d\u00e9di\u00e9eSkill, transformant la promotion du film en une exp\u00e9rience interactive accessible par la voix. En commandant \u00ab\u00a0Alexa, ouvrez&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30108,"template":"","neuros_case_study_category":[256],"neuros_case_study_tag":[175,258],"class_list":["post-30115","neuros_case_study","type-neuros_case_study","status-publish","has-post-thumbnail","hentry","neuros_case_study_category-competence","neuros_case_study_tag-caracteristiques-personnalisees","neuros_case_study_tag-marque"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Rocketman Skill Alexa r\u00e9alis\u00e9 par 22HBG pour Twentieth Century Fox : un projet de marketing vocal combinant le cin\u00e9ma et la technologie vocale.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"user\"\/>\n\t<meta name=\"google-site-verification\" content=\"mzzECBsCyHPEXBD4J7fk6YS6Kxma137XTchmt2Vyijg\" \/>\n\t<link rel=\"canonical\" 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