Cleaning gets smart
For the brand ACE, 22HBG has created a Alexa Skill and a dedicated web app that transform home cleaning into an interactive experience, accessible by voice.
Through simple controls, users can discover how to treat fabrics and surfaces with ACE products, receive audio or video tutorials, and choose the content category that best suits their needs.
The goal
Guide the user in a practical and straightforward manner, providing reliable and contextual information on the use of ACE products, without having to search online or consult manuals.
An innovative approach to customer engagement, combining product education, voice interaction and loyalty.
The solution
22HBG has developed an Alexa Skill integrated with a companion mobile app that can:
- Offer audio and video tutorials for cleaning specific surfaces or fabrics.
- Allow the choice of cleaning categories and subcategories (e.g., bathroom, kitchen, clothing, delicate surfaces).
- Keep the user up-to-date on new ACE products and the correct ways to use them.
- Support both smart speakers and Echo devices with displays, thanks to APL (Alexa Presentation Language) integration.
- Manage content through cloud dashboards and forms that can be updated in real time.
The result
Skill ACE has introduced a new direct consumer relationship channel, integrating marketing, service and training.
A project that demonstrates how voice can become a natural extension of the brand, accompanying users in their daily lives with simplicity and concrete value.